Malaysia has tightened the rules and penalties, else penalties might be imposed by the operator.
- Need to put “RM 0.00 ” in front of the message (This is done to inform end users that they were not charged to receive this message)
- Need to have brands/sender info in the message content (no matter it is a pin code or marketing traffic) to avoid blockage from operator or delay in message delivery, especially for Digi, Maxis, and Celcom.
- International brand traffic (eg Facebook OTP, Google, Alibaba, etc) cannot send via the local brand direct route.
- Illegal content (e.g: gambling-related, fraud, scam, spam, sexual, etc) or other sensitive content (e.g: political-related, fake news, etc) are not allowed to be delivered.